Shann Leigh
travel. stay. eat. repeat.
UGC luxury travel & lifestyle content. Creative strategist.
Over 10 years of marketing experience with global CPG and tech companies. From YouTube corporate to creator.
UGC Travel Videos
Unobstructed views of the Mediterranean Sea? Yes, please. Stay at Odyssey Rock Milos Sunset Suites.
A little bit of this and a little bit of that for the perfect weekend getaway @fairmontolympic, Seattle’s most historic luxury hotel.
The best kept hotel secret in Milos. See for yourself. @odysseyrockmilos
Infinity pools that blend into Mirabello Bay, endless views, private plunge pools, and hospitality that makes you never want to leave.
Hi, I’m Shannon…
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I create content that’s effectively positioned for your business objectives, target, and product or destination. My goal is to deliver high-impact content that converts, driven by compelling data and creative storytelling.
I love creating, and also have a passion for traveling and connecting with people. My husband, Anthony, often travels with me. He’s a small business owner and professional model. If you’re looking for a strategic creative partner who also understands your business goals and how to help you achieve them, let’s connect!
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I’ve worked behind the scenes as a product and brand marketer for over 10 years with some of the largest tech and brand CPG companies in the world — so I understand from a business perspective the importance of positioning, targeting, and engagement as it relates to your brand and product — just as much as I understand what content feels authentic as a consumer myself.
I create travel and lifestyle content targeted towards millennial women who appreciate comfort with a touch of luxury. Content that converts by building trust with an organic style that your customers can relate to.
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We’ll work together as creative partners to determine and prioritize the messaging and visuals that best meet your marketing goals - whether that’s enhancing your current campaign, promoting amenities and features, or simply getting your customers’ attention and building awareness.
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Content Creation
Editing
Scriptwriting
Voiceover
UGC Photos
Many millennials begin a trip by “saving” or bookmarking visually compelling posts.
They move quickly to peer reviews, micro-blogs, YouTube vlogs, and platform comments to test if a place is “real” or worth the trip.
During trips, millennials rely on social tags and review sites to choose restaurants, excursions, and other activities.
Bonifacio | Corsica, France
Rocca Serra | Bonifacio
Convert with UGC and an expert marketer
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Know your audience
Millennial age women make up 70% of online travel consumers. As a millennial who travels often, I understand this audience innately. As a career marketer, I understand the data and psychology behind the consumer.
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Build trust with UGC
For travel recommendations, UGC is preferred to curated brand ads because it feels more authentic and human. That trust factor is the difference between creative that looks great and that which actually converts.
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Convert viewers to buyers
UGC ads have a 4x higher click-through rate than traditional brand creatives. Brands using UGC in their campaigns see up to 29% higher conversions.*
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Humans hold the value
No marketing tool is more authentic, powerful, or cost-effective than the consumer that already knows, uses, visits, and loves your product or destination.
Hunewill Ranch
Lisbon, Portugal
Ojai Valley Inn
