Shann Leigh

Did you know?

Know your audience

Millennial age women make up 70% of travel consumers and XX% of online consumers overall. As a millennial who travels often, I understand this audience innately. As a career marketer, I understand the data behind the consumer.
Microinfluencers for credibility

62% of successful influencer-driven purchases come from accounts with fewer than 10,000 followers, showing that millennial women prefer relatable, everyday voices over high-profile endorsements.
UGC preferred to curated ads

75% of millennials report that social media shapes their travel choices, and 46% visit places they discover on Instagram. For travel recommendations, UGC is preferred over curated ads.

Hi, I’m Shannon…

My friends call me Shann. I create travel and lifestyle content targeted towards millennial women who appreciate comfort with a touch of luxury. I’ve worked behind the scenes as a product and brand marketer for over 10 years with some of the largest tech and CPG companies in the world — so I understand from a business perspective the importance of positioning, targeting, and engagement as it relates to your brand and product — just as much as I understand what content feels authentic as a consumer myself.
I love creating, and also have a passion for traveling and connecting with people. My fiancé, Anthony, often travels with me. He’s a small business owner and professional model. If you’re looking for a strategic creative partner who also understands your business goals and how to help you achieve them, then I would love to connect!